Web 2.0 Ruminations

Paul "Ardenisms" #1

"Snowball"

Agency: Fallon Minneapolis
Client: Travelers Insurance
Production house: Morton Jankel Zander

[Via: Cafeína Lowe]

Michel "Simpson" Gondry

Michel Gondry "The Hardest Button to Button"

eBay moments

"To bid or not to bid?" -- Nearly 17 hours left untill the last biding time and here I am feeling indecisive about making a higher bid (£32.06) for these pair of Nike Vandals, 8 ("rare model" says the seller). I reckon I'm going to read a book instead.

"Food for thought"

"We'll interact with advertising where once we only watched; we'll seek out advertising where once we avoided it. Advertising will not go away; it will be rejuvenated." -- Michael Schrage, Wired

The favorite of the moment

Cheap Monday -- My favorite brand of the moment.

"Axe 3. Mezclá"

[Click on the image to watch the film]

Larry Clark & C.

\\Tate Modern | Destricted //

"You're Trumped"

"The ad was placed in the official program booklet of the Global Leadership Forum, an international conference held last August in Kuala Lumpur. Donald Trump was the keynote speaker at the event."

Client: Economist
Agency: Ogilvy & Mather, Malaysia

"Always"

Client: CTI
Agency: Del Campo Nazca Saatchi & Saatchi

"MyTBWA, YourTube"

When my network decides to announce and share their
new portal to all TBWA's around the world, via YouTube.

Solid as a Materazzi

"Armadi Materazzi. World-class solidity, head-butt-proof."
Agency: W+K Amsterdam

"That's hot!"

Banksy, the British iconoclast "agigator" has done it again. The target this time was Paris Hilton.




Swindle Magazine published a recent interview with him worth reading.


[Via: Marketing Alternativ | Brand Noise | Sharl's Flickr]

Yes ... what happened?

"What Happened To Creative Advertising?"

"Gone are the days when gray-suited admen would commute to Grand Central Terminal from the Connecticut suburbs, walk the few blocks to Madison Avenue, spend the day concocting clever, feel-good ads, collect 15 percent commissions for placing them with the three TV networks and glossy magazines, and schmooze clients over three-martini lunches.

Today, the center of gravity has moved downtown to SoHo and TriBeCa, and much of the work is done by twentysomethings in jeans and T-shirts. They earn less and work harder to peddle niche products through a fragmented media market to savvy consumers who tune out messages they find boring or irrelevant. The cushy commissions have been replaced by stingier, cost-plus-fee schedules imposed by numbers-driven corporate marketing officers who care less about the creativity of advertising than its return on investment."

[Source: Washington Post]

Evian Spa

[Click on image to see the film]

When the experience becomes one of the greatest expressions
of a brand.

[Agency: Sharpe Blackmore Euro RSCG, Toronto]

Bus window shopping

Following my previous Mango post, here's another interesting example done by Proximity Portugal last year for a shoe-shop chain.

So there you are waiting for the bus to come, with lots of time in your mind, you look at the shoes and think "hmm maybe I need a pair of these for the winter".

"Wakey Wakey"

"Wakey Wakey TV"

Agency: Leith, UK

"Food for thought"

"By definition, a good creative brief contains a bold hypothesis. To generate hypotheses you need to speculate: you need to progress from the known to the unknown." -- Jeremy Bullmore, WPP

Advertising iconography

Vote here.

"Truth in Advertising"

A realistic parody (with sequel).

Porsche Cayenne

A car easy to remember, particularly by
those who don't own one.

Creativity's No Spot Film Fest

"WTC Memorial"

Agency: TBWA\Chiat\Day

"Mine is bigger than yours"

Framed CD's

Mango "window shopping"

[Seen on the streets of Lisbon]

An effective and clever way of taking the new collection closer to where the consumers are ... the streets.

"We like messages."

Client: 3 Mobile
Agency: WCRS

"The Hoff"

Client: Pipex
Agency: Karmarama

"Lads will be lads"

Client: Coca-Cola Zero
Agency: VCCP

Eureka moments

"How did you come up with it?" -- Is a rather interesting blog/initiative created by Alex Beker (Canadian Art Director and Graphic Designer). In it creatives from around the world share their thoughts about their ideas that've won a Lion at this year's Cannes Festival.

"Food for thought"

"We are not paid to put a product in an ad, but in the consumer's mind."
-- Guido Heffels, Springer & Jacoby

Black Dahlia

Viral video spreaded in YouTube for Universal's
upcoming film.

Today's videoclip

"Time for Bavaria"

Client: Bavaria
Agency: Kesselskramer