It's the "I" within the "Us".
exactly...brands need to address people directly, need to establish the connection much faster than before..instantly...kindda like "love at 1st sight"
very true.....companies are fast realisin that "inclusive" marketing is one of the ways to ensure consumer loyalty or even consumer association...
I think it is often the case that when looking to purchase a domain name for their business's, the original name they were looking for was not available. I, You & My are all short prefix's that, as well as usually being available, have the additional benefit of adding a certain personal touch.
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