December 11, 2006

Retail landscape



Discount stores offering premium/good quality products and flirting with other top-supermarket chain stores'clients. Big food retail chains, once known for their premium quality offer, now getting discount/low priced products. So what's left?

How will food retail chain stores position and differentiate themselves from one another in the long-term? Through customer in-store experience? Through brand communication and advertising?

2 comments:

Idris Lien said...

How we contribute to The Hidden Persuader?

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