October 22, 2006
"Real videos by real users"
"See Me TV" is another recent and rather interesting example of the participative and co-creative culture between brands and customers (this time taken forward by mobile operator 3 UK).
According to Gareth Jones, 3's Chief Operating Officer:
"Our customers are using their video mobiles in endlessly creative ways to entertain their mates and See Me TV will take this trend to the next level. We wanted to create the ultimate reality channel, where you're the talent and you decide what you want to do. And the more popular your clips, the more money you stand to make. The only limit to what you can earn is your talent - or the lengths you'll go to make an impression."
Posted by hidden persuader at 22.10.06