August 23, 2006

"The real thing"




Excellent marketing initiative promoted by the Swedish Government in order to raise awareness to the artificial ideal-type of beauty followed my thousands of teenagers, who sometimes end up suffering from anorexia and bulimia.

Nevertheless, the real question is: Aren't they (these adolescents) already familiar to the fact that most of the times, 60% of a cover girl's beauty is washable with soap and water? Or in these case, restyled with a little help of Photoshop?

Having this in mind and now looking at the cosmetics & skin care market: If women don't aspire for "something better" than what they already have, what's the purpose of Dove's "real beauty" products? What benefit do they sell?

[Via: Cafeína]

6 comments:

Kathy said...

I understand you're "hidden", but is there an email address to contact you, persuader? Don't see one on the site...

hidden persuader said...

Yes there is ... on the right side bar, the "email address" buton :)

Jon said...

she's still hot

New York Punk said...

Dove's real beauty campaign is a total fake. If you look closely, all those women are not really 'everyday' people anyway. Granted they are not super models, but all are do-able...as opposed to butt-ass ugly ones who buy Dove.

Anonymous said...

AHAHAHAHAHAHAHA

Anonymous said...

I don't think so... Dove's real beauty campaign is not a fake, maybe it's just a little step to demonstrate that a company can sell a product even if it doesn't shows perfect bodies with perfect skin, perfect hair and so on... This campaign is the way (right or wrong...)to start making fell women better looking at these bodies which are not as perfect as usually tv shows us. Maybe the products benefits are not better than others but women want to buy them, and buy them, just because they feel more alike these women, they understand that they can (and must)consider themself as perfect as anyother "perfect" model. That's it...

I do apologize for mistakes...

Valentina