"MySpace, YourSpace?"

With more than 46 million unique users, MySpace is a goldmine in terms of demographics information.

Social networking websites like MySpace or Hi5 are great to get just-in-time free profile insights (especially within the youth segment).

But can or will these communities pose a future threat to paid marketing research? Or will they just work as a complementary insightful tool?

"I think MySpace is a really exciting marketing frontier, fertile with possibilities. It is a rival to paid search, and products like MySpace might conceivably evolve into something even bigger."

in Harvard Business School Working Knowledge