Thanks for posting the quote and the links.As I see it, there is a skirmish between selling hope and selling authenticity.Both seem to be working well. But I do see a trend moving towards authenticity.
hiper-realism = authenticity, breaking with stereotypes; as a new way of advertising I think it's great, it's disruptive; but will it convey any relevant message to the consumer, particularly whitin the cosmetic and beauty sector? I reckon that deeply inside all women want to look better, feel better than they do. Like someone said before this is a "hope" selling business not a look at the mirror and accept what you see.
those dove ads aren't about accepting real women as they are. if you read closely, they are for a firming lotion that hides the appearance of cellulite. most women i know are offended by them.
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