October 06, 2005

Dropping in the shelves

... instead of taking.

Shop.Drop: "To covertly place merchandise on display in a store. Primarily used in guerrilla ad campaigns, tactical media projects and art installations."

[Shopdropping | CNN]

1 comment:

Veronica said...

interesting in theory, but what have they done with it here? can't really see the pictures on the cans, but they don't seem to add up to anything, conceptually speaking.