August 01, 2005
Light? Only the name perhaps ...
Campaign from Mother, NY for Milwaukee's Best Light beer ... running on Playboy Magazine.
Paul Malmström, the Creative Director says:
"The Milwaukee's Best campaign celebrates real men who still act like men, and lets them know they haven't been forgotten. We wanted to take a modern turn on classic American beer advertising - the pinup poster - to create something that guys would love to hang up in their garages."
[Via: AdLand. Cheers Chaps!]
Posted by hidden persuader at 1.8.05