August 01, 2005

Light? Only the name perhaps ...

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Click to see better

Campaign from Mother, NY for Milwaukee's Best Light beer ... running on Playboy Magazine.

Paul Malmström, the Creative Director says:
"The Milwaukee's Best campaign celebrates real men who still act like men, and lets them know they haven't been forgotten. We wanted to take a modern turn on classic American beer advertising - the pinup poster - to create something that guys would love to hang up in their garages."

[Via: AdLand. Cheers Chaps!]

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