July 10, 2005

IKEA: Meatballs a la carte



After flat-pack furniture and homeware ... why not Swedish take-away food?

"IKEA mostly sells homewares, which is often the first area of spending people cut back on, so diversification into a niche product that no-one else offers makes sense."

[Source: Scotsman]

1 comment:

Lene said...

As you must know, these meatballs are called "Kötbollar". It´s a must to have them everytime you visit IKEA. There`s always an integratede swedish-shop, where kötbollar are sold in a 5 kg packet, but they only taste good at IKEA itself.