"You have to do work that will travel today; you have to build global and universal ideas. There is less and less need, particularly in Europe where we are all alike culturally and mentally, for domestic ads. International campaings don't have to lead to lowest common denominator work, but to a better understanding of ourselves as human beings."
Fred e Farid - The international gallic coqueluche duo that have already worked at CLM BBDO, TBWA Paris, BBH London, Goodby Silverstein S. Francisco ... and is now running the new shop Marcel Paris.
[Source: Shots Magazine]
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