June 27, 2005

What a surprise!

"Youth and internet"

"15-24 year olds across Europe are spending less time watching TV and listening to the radio as a result of using the Internet, according to research from the European Interactive Advertising Association (EIAA), the pan-European trade organisation for sellers of interactive media. Almost half of 15-24 year olds (46%) are watching less TV, preferring instead to browse the web while 22% are listening to less radio. A third of those questioned are even reading less, choosing to consume information over the Internet.

Activities done less as a result of using the Internet:
Watching TV .................... 46%
Talking on the phone ........ 34%
Reading newspapers ......... 33%
Reading books ................. 32%
Listening to the radio ....... 22%

No comments: