June 07, 2005

"Anti-temptation lock"

"Lock your ice-cream against other people's craves"

Ben & Jerry's, ice-cream makers had a brilliant marketing idea based on a simple consumer insight: Isn't it irritating when you're wandering around in the kitchen looking forward to eat your favorite ice-cream, only to find out that someone else has eaten the last spoon?

A Ben & Jerry's seem to have found a solution.

[Via: Cool Hunting]

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