June 07, 2005
"Lock your ice-cream against other people's craves"
Ben & Jerry's, ice-cream makers had a brilliant marketing idea based on a simple consumer insight: Isn't it irritating when you're wandering around in the kitchen looking forward to eat your favorite ice-cream, only to find out that someone else has eaten the last spoon?
A Ben & Jerry's seem to have found a solution.
[Via: Cool Hunting]
Posted by hidden persuader at 7.6.05