March 10, 2005

X.ray to CP+B

The hottest agency in America (for a great majority of the people in the ad biz) is profiled in a recent article by Fast Company magazine (April edition).

Alex Bogusky (creative dir.), Jeff Hicks (president), Jeff Steinhour (clients service dir.) and Chuck Porter (chairman) talk about their "ninja philosophy", relationship with some of their clients, such as Burger King and particularly about the tremendous success of the "Subservient chicken" viral campaign.

[Via: AdBlather]

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