"Functional and intelligent" apparel: The perfect match between the fashion industry and the communication tech industry.
Motorola in cooperation with Burton Snowboards created a new wearable line that include a Bluetooth-enabled jacket, helmet and beanie that will provide wireless, high-performance connectivity and playability on and off the slopes starting in winter 2005-2006.
With these new products, Motorola and Burton will allow snowboarders to overcome extreme conditions through their innovative designs and improved technologies, making the snowboarding experience on the mountain that much better.
[Via: Brand Noise]
No comments:
Post a Comment