December 29, 2004


Alex from CP+B

Some highlights of the interview (in my personal opinion):

"... since traditional advertising is dying, we are looking for more innovative
things to get the message through to the consumer."

"everybody's worrying about the end of the 30-second commercial, and
while i think that's coming, I think it's good news. I really don't worry
about it ... You'll need more creativity".

"Marketing today is not about who's biggest, has the biggest budgets, or is
number one somewhere - it's about who's got the "momentum" in a category. And
momentum, we think, comes from hiting consumers time after time, after time with
new and inspired messages."

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