December 01, 2004

About Festivals, Awards ... and Creativity "without a brief"

"Awards competitions are the last bastions against the intrusion of business, where creative people can lionise their "art" unconstrained by commercial considerations. Criteria for victory have now become eccentric if not esoteric, removed from the real world in which advertising is supposed to function and be commercially effective."

Well worth reading it.

[Source: The Independent | Via: Ad-Rag and Cup of Java]

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