November 28, 2004

"THE PERSUADERS" - Frontline analysis.

An excellent 90m documentary about the influence of brands and corporations on our western societies. With comments by Kevin Roberts (CEO da Saatchi), Naomi Klein (No Logo) and others.

Not to be missed » here

"When you listen to brand managers talk, you can get quite carried away in this idea that they actually are fulfilling these needs that we have for community and narrative and transcendence. But in the end it is a laptop and a pair of running shoes. And they might be great, but they're not actually going to fulfill those needs." - Naomi Klein

"What consumers want now is an emotional connection they want to be able to connect with what's behind the brand, what's behind the promise" - Kevin Roberts


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