The Great Combo: Cheap prices and design
At the end of the road there's always a resting point, a 'checking-in' for every traveller. Perhaps this was the insight that Stelios Ioannou (easyGroup founder) had in mind with his latest venture. After offering cheap and massified means of travelling (easyJet and easyCar) why not offering people a place to rest? At $9 USD per night, Stelios'easyHotel is bound to success.
Source: NY Times