July 08, 2004

"The future of advertising"

"The advertising industry is passing through one of the most disorienting periods in its history".
It's worth spending a couple of minutes "digesting" this great article from The Economist. The new mediums (net); the potential of new markets like China; "media-neutral" agencies; the death of the 30" TV spot, etc. are some of the issues pointed out.

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