The Hidden Persuader

CHIQUITA BANANAS THAT TASTE LIKE APPLE? The things brand managers do in order to disrupt their product categories, generate novelty amongst consumers and increase market share: "CINCINNATI -- Bananas flavored with the hint of another fruit could help Chiquita International Brands Inc. become the Starbucks of the produce world, the company's leader says, envisioning a larger, creamier or sweeter banana". Source: South Bend Tribune (via Agendainc)