CHIQUITA BANANAS THAT TASTE LIKE APPLE?
The things brand managers do in order to disrupt their product categories, generate novelty amongst consumers and increase market share:
"CINCINNATI -- Bananas flavored with the hint of another fruit could help Chiquita International Brands Inc. become the Starbucks of the produce world, the company's leader says, envisioning a larger, creamier or sweeter banana".
Source: South Bend Tribune (via Agendainc)
July 02, 2004
Posted by hidden persuader at 2.7.04