"England's new soccer star Wayne Rooney and his fiancee Colleen McLoughlin have already been described as the new Posh 'n' Becks, but the firm hired to manage the soccer wonder kid's PR is planning to cultivate a very different sort of image for the 18-year old protege (...)
Rather than the glitz and glamour that surrounds David and Victoria Beckham's celebrity lifestyle, Rooney's PR team will be playing on his humble origins and street credibility."
Fonte: Media Guardian
June 25, 2004
Rooney: The brand
Posted by hidden persuader at 25.6.04