How to write a good car ad without a car packshot:
"Have you ever written on a banana in biro? Its crazy but it works like a dream. You wish all writing could be this way. It flows. It's smooth. It's sensual. You get the urge to write poems; sonnets; odes to lilies. A strongly worded letter of complaint is impossible. It makes you realise that everything can be improved. That even the familiar can be looked at in a new light. And that imagination is more powerful than knowledge. Do you believe in the power of dreams?"