Bought recently a book for 0.50 Eur at the local British Council in Lisbon.What a bargain me reckons! And the title sounds promising: "The Discourse of Advertising", by Guy Cook. Apparently the author discusses the uses of music, pictures and language in advertising through semiotical and linguistic lens. I'll come back on this soon after I've digested my proud purchase! |
May 26, 2004
CHEAP BOOKS = CHEAP KNOWLEDGE?
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