|Game Over: New Rules for Advertising
- Stephen Shaw writes of the decay and decline of the ad agency, an institution victimized by its own arrogance and the dawning realization of many efficiency-oriented companies that agency recommendations might be rationalizations. He points to a bias against non-TV and online media in particular, and the possibility that this may be the very weakness on which the industry's demise may hinge.
December 04, 2003
Posted by hidden persuader at 4.12.03