November 07, 2003

Brand name creation

Techniques to generate original names

Abbreviation: Fed Ex - Amex ] Allusion & Analogy: Kitchen Aid - Caterpillar - 7 Eleven
Classical Roots: Midas - Oracle - Avis ] Composition: Pagemaker - Qualcomm - PowerBook
Fusion: Nutrasweet - Eveready ] Humor & Joy: Banana Republic ] Morpheme Construction: Xerox - Qualcomm - Pentium - Viacom ] Image / Sound Symbolism: Adobe - Yahoo! ] Truncation: Fanta - Intel ] Historical: Pontiac ] Geographical: Heartland Bank & Trust

Source: Generra, Knab

1 comment:

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