October 01, 2003

Think global - Act local

In todays edition of The Wall Street Journal, Martin Sorrell, CEO of WPP, argues that "one size fits all" strategies are not working anymore. Therefore the strategic orientation of WPP networks such as: Ogilvy, JWT e Y&R - should be more locally based.
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1 comment:

RenegadeAds said...

Good advise. Due to the proliferation of smartphones and web enabled devices, companies need to think local even when they operate globally.

5:27 pm

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