How should an Ad Agency organize its business

How should an Ad Agency organize its business

1) CLIENTS - "THEY ARE THE REASON OF OUR EXISTENCE"
A) You need to understand your Client's mission & vision - the Company's past, present and where the Company wants to be in the future;
B) You need to know their "core business" inside-out and how it works on the field: their products > their services > their distribution channels > and of course, their target market.

2) AD CAMPAIGNS
A) They should be informative and entertaining;
B) They should always include art + strategic business considerations;
C) They should meet the Client's expectations;
D) They should answer to the consumer question: "Why should I buy from you?";
E) Simplicity, common sense and creativity - should be the key factors for every campaign you put out in streets.

3) CONSUMERS
A) They have different perceptions of the products in the market;
B) They have different tastes;
C) They're faithful to some brands;
D) They have a different purchase power;
E) In conclusion: All consumers should not be treated equally.