Coca-Cola Co. is moving its $37 million Coke Classic advertising account in France from McCann-Erickson Worldwide, Paris, to Havas' BETC Euro RSCG, Paris.
"McCann has been steadily losing Coke Classic assignments around the world -- in the U.S. the brand moved to WPP Group's Berlin Cameron/Red Cell -- but this is the first time Euro RSCG Worldwide has picked up a Coke Classic assignment. Euro RSCG's only relationship with Coke has been a few small marketing-services accounts in Europe and Asia." Source: Ad Age
No comments:
Post a Comment