September 19, 2003

Mccann loses French Coke

Coca-Cola Co. is moving its $37 million Coke Classic advertising account in France from McCann-Erickson Worldwide, Paris, to Havas' BETC Euro RSCG, Paris.

"McCann has been steadily losing Coke Classic assignments around the world -- in the U.S. the brand moved to WPP Group's Berlin Cameron/Red Cell -- but this is the first time Euro RSCG Worldwide has picked up a Coke Classic assignment. Euro RSCG's only relationship with Coke has been a few small marketing-services accounts in Europe and Asia." Source: Ad Age

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