August 15, 2003

Publicis denies Havas Takeover rumour

According to WARC - Publicis (globe’s fourth largest agency holding company) issued a statement Thursday denying it plans a takeover of the sixth largest – a move which [had it been true] could have led to the ousting of the current occupant of the number three slot. The rumour, which swept the ad and investment worlds on Thursday, was seemingly sparked by a research report prepared for Havas [presumably in confidence?] by an analyst at investment bank BNP Paribas.

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