NEW YORK Grey Global Group has bested Interpublic Group's Campbell-Ewald for Kmart's $270 million account, the client has confirmed. The two agencies made final presentations on Friday.
Incumbent TBWA\Chiat\Day in New York resigned the business late last month amid legal disputes that involved claims of unpaid bills to the agency. The matter has been settled out of court.
The pitch came down to Campbell-Ewald, Warren, Mich., and Grey in New York after an earlier round eliminated Doner, Southfield, Mich.; WPP's J. Walter Thompson, New York; and Havas' Euro RSCG MVBMS Partners, New York. Source: Ad Week