IKEA "More Appliances"

Client: IKEA
Agency: Forsman & Bodenfors

Tesco "Big Price Drop"

T-Mobile "Parking Ticket"

Men and chocolate

"A man will never be as good as a whole Cadbury"

Client: Cadbury
Agency: Del Campo Saatchi

"Guidettes in Wonderland"

On my Amazon reading list:
It's not Alice, it's "Snooki in Wonderland".

"Food for thought"

"Consumers are now their own channel managers. It is increasingly unusual for people to consume channels one at a time."
-- Tim Hipperson

"Bacteria billboard"

Soderberg's "Contagion" bacteria billboard.

"Food for thought"

"We prefer knowing to thinking because knowing has more immediate value. (...) Few talk ideas. Everyone talks information, usually personal information. Where are you going? What are you doing? Whom are you seeing? These are today’s big questions."
- Neal Gabler@ NY Times

"Art inside and outside"

"Ariel Fashion Shoot"