Augmented Reality Architecture

N Building from Alexander Reeder on Vimeo.

There's more to buildings in Tokyo than shiny neon logos.

Mad TV "iPad"

"Different lens"

Real Life Adventures by Gary Wise and Lance Aldrich

A great analogy

"Some guys like to seduce a new girl every night at their local bar. It may be fun for them, but the drinks get pretty expensive. Relationships are more meaningful and more cost-effective in the long-run because the maintenance costs are easier on the wallet than a series of seduction tactics."
-- Sylvain Perron, Edelman Digital Canada

Eureka moments!

[Aquanotes]

"History of the world"

Client: BBC Radio 4
Agency: Fallon, London

"Machotaildrop"

Willy Wonka meets the Skateboard Factory?

Andes "Teletransporter"

Brilliant!!

[Via Armando Alves - cheers]

Adidas Star Wars

"Be stupid"

Client: Diesel
Agency: Anomaly

Fits in a trolley

"Alfa Romeo, a price so small it fits in a shopping trolley"

Client: Alfa Romeo
Agency: Duval Guillaume, Brussels

"What Really Kills Great Companies"

An interesting article from Gary Hamel in The Wall Street Journal about the inertia of organizations, using the example/analogy of the Church "organization".

What are some of the inertial forces that have prevented churches from reinventing themselves in ways that might make them more relevant to a post-modern world? A partial list would include:

–Long-serving denominational leaders who have little experience with non-traditional models of worship and outreach.

–A matrix of top-down policies that limits the scope for local experimentation.

–Training programs (seminaries) that perpetuate a traditional view of religious observance and ministerial roles.

–Promotion criteria for church pastors that reward conformance to traditional practices.

–And a straightjacket of implicit beliefs around how you “do church.” For example:

Church happens in church.

Preaching is the most effective way of imparting religious wisdom.

Pastors lead in church while parishioners remain (mostly) passive.

The church service follows a strict template: greet, sing, read, pray, preach, bless, dismiss (repeat weekly).

"Predictions in 140 characters"

TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters

View more documents from Taly Weiss.

"Stayin' On the Road"

[Click on image]

"There are a lot of idiots out there. Help us keep them off the road."

Client: MADD
Agency: TBWA\Toronto

"Follow the White Rabbit"

[Via: Contagious]

"French Art of Loving"

Client: Audabe
Agency: Chainsaw and Mlle Noï

Bono's ahead

Bono's "Ten for the Next Ten". Straight o the point:

"Caution! The only thing protecting the movie and TV industries from the fate that has befallen music and indeed the newspaper business is the size of the files. The immutable laws of bandwidth tell us we’re just a few years away from being able to download an entire season of “24” in 24 seconds. Many will expect to get it free."

[Source: NY Times]

"Food for thought"

That says it all: "Those who are only concerned in surviving, can't innovate."
-- José Mourinho in a recent interview (Expresso 02 Jan 2010)