November 26, 2008


(A really) nice chap!


I've finally met Russell Davies, today at breakfast in Lisbon :]

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posted by hidden persuader at 26.11.08 0 comments


"JUST DO IT"











------------------------ > [Nike SS09] < ------------------------

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posted by hidden persuader at 26.11.08 0 comments

November 21, 2008


"ATM receipts"




Client: HSBC
Agency: JWT Sydney

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posted by hidden persuader at 21.11.08 2 comments

November 17, 2008


"Napkins"







Who said that DIY commercials couldn't be funny and "insightful"?

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posted by hidden persuader at 17.11.08 0 comments

November 12, 2008


"Real Life Adventures"




Real Life Adventures by Gary Wise and Lance Aldrich

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posted by hidden persuader at 12.11.08 1 comments


"Upscalling"




Client: Toshiba
Agency: Grey, London

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posted by hidden persuader at 12.11.08 0 comments

November 11, 2008


"Food for thought"


"Creativity is the ultimate source of all forms of power and freedom."
-- George Gilder

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posted by hidden persuader at 11.11.08 0 comments


One a day




I've always had a particular admiration for St. Lukes (since the time when Andy Law and Jonh Grant were around).

"Daily Aphorism" is the agency's most recent and interesting online project.

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posted by hidden persuader at 11.11.08 1 comments


"Policeman"




Client: HSBC
Agency: JWT

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posted by hidden persuader at 11.11.08 0 comments

November 06, 2008


iPorpcorn


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posted by hidden persuader at 6.11.08 1 comments


Companies 2.0



--------------------------------------------------------- Foto via Flickr]

"Are organisations prepared for the millennial consumer?"

[Source: Economist Intelligence Unit]

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posted by hidden persuader at 6.11.08 0 comments


Facebook "Big Boss"



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posted by hidden persuader at 6.11.08 1 comments


"Guitar strap"


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posted by hidden persuader at 6.11.08 0 comments

November 04, 2008


A Brief ... should be brief


A brief can sometimes be a mind dump from the account group.
The things the client wants to highlight.
The things the client doesn’t want highlighted, but wants mentioned.
The new direction the advertising must take.
The nod in the direction of the old advertising.
Pretty soon, you’ve got so much information your head is swimming.
The job looks insurmountable, your energy is sapping away.

(...)

Remember a brief is supposed to be just that.

Brief.



by Dave Trott

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posted by hidden persuader at 4.11.08 0 comments