"Play it again?"

Cadbury - Drumming Gorilla from Stepa Mitaki on Vimeo.

According to the Brand Republic website and quoting a recent TNS study Cadbury's flagship Dairy Milk brand has lost market share to arch-rival Galaxy.

After the huge success of Juan cabral's "Gorilla" (Fallon London), it appears to me that the old discussion about the true role of advertising will be triggered again:

Should advertising entertain and generate awareness per se or should advertising be more effective in making people buy stuff (as if the last is detached from the former)?

Obviously advertising is just one of the "P's". Obviously advertising is always the weakest link when marketing departments fail on the rest of the tools and strategies.

"Understanding your customers mind"

[Via: Colectivo Planner]

"122 years"

Client: Hovis
Agency: Miles Calcraft Briginshaw Duffy

"Carling iPint"

[Via: :trends:]

"So cute"

Client: Axe
Agency: Vegaolmosponce

"Lumberjack"

Client: HSBC
Agency: JWT, London

"Shoe Circus"

Mr. Seinfeld and Mr. Gates in the new Microsoft commercial. Creativity from Crispin Porter + Bogusky.

Eco-fatigue?

I'm sick of everyone from Al Gore to the guy who mows my grass telling me to "go green." I'm tired of sifting through the "eco-safe" claims of products as diverse as cleansers, cars and cookies: recycled, recyclable, reusable, organic, all-natural, environmentally friendly, environmentally preferable, environmentally safe, biodegradable, compostable, ozone-friendly, zero-carbon, carbon-neutral … the list is limited only by the imaginations of the marketing geniuses who developed it.

[Source: "I'm So Tired of Being Green"]

IKEA flash mobs

"Ikea shoppers were stunned when 300 dancers held a spontaneous rave amongst the flatpack furniture. The clubbers invaded the Milton Keynes store to pay tribute to former nightclub, The Sanctuary, which was bulldozed to make way for the store in 2004."

Boots 17 Cosmetics

17 Cosmetics Tips and Hints – The Natural Look


What if Boots created and online community to talk about beauty, trends, new products, etc. with the female teenage audience?

"Playfull spaces"

[Via: Wooster Collective]

"Square peg, round hole"

Client: EA Sports
Agency: Wieden+Kennedy, Portland

"What if?"

What if the beautiful and fitted models from Harvey Nichols were "average cartoons" like Wallace & Gromit?

[Agency: DDB London , Via: Brainstorm 9]

The logics of innovation

"Every generation innovates around a need that's relevant for the time. When my parents were growing up, there was a vitamin D deficiency, so somebody came up with fortified milk. It always starts with entrepreneurs and then becomes part of big companies. Nestlé started because its founder was a pediatrician whose wife had trouble breast-feeding, so now we have milk formula."
-- J. Darius Bikoff, Founder Glacéau Vitaminwater

"Airship"

[Click to watch the film]

Client: Stolichnaya Blakberi
Agency: Publicis, London

"Shift fluently"

Client: Volkswagen DSG 7 Electronic gearbox
Agency: DDB Belgium