"Be little water"

Agency: Tiempo BBDO
Client: Scalextric

"Hi. I'm a (new) PC"

"Crispin probably has one chance to do something big with Microsoft, and if it fails, I think all bets are off for the agency."

[Via: http://www.brainstorm9.com.br/]

Theoretically speaking

"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.

This is an important point, and before we talk about strategy, it bears some discussion.

People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."

[Via: I Have an Idea]

"Food for thought"

"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."
-- Mr. Seinfeld

"Fucking tasty"

Client: New York Pizza
Agency: Selmore, Amsterdam

Cleaned pipes

Client: Cheerios
Agency: Saatchi & Saatchi, New York

"Hope"

"Vespa Squareheads"

Client: Vespa S
Agency: Dentsu Canada

"An intro to social media"

"Ban boredom"

Client: Mini
Agency: WCRS

"Difficult is worth doing"

\\\\ http://difficultisworthdoing.typepad.com/ ////

The power of image

On the streets of Istanbul ...

[Via: Wooster Collective]

"Antiques"

Client: BBC HD
Agency: Fallon London

Nike "Art of Football"

\\\ Submit your work ///

Very "Clockwork Orangesque"

Justice | "Stress"

It's incredible to see how violence can be "sexy" and still attract the human being, even when he denies so.

Everything in life has a Ranking

Millward Brown's "Top 100 Most Powerful Brands 08"


In the "first" places you'll find the usual suspects:
- Google
- GE
- Microsoft
- Coca-Cola
- China Mobile (is it because of the number of consumers!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro

And the “Top Ten Risers”:
- Blackberry
- Apple
- Amazon