LeDoux

Franz Ferdinand

The Shins

[Fonte: LeDouxville]

Jun Von Matt: "Pow Wow Bar"

BMW M5

BMW M5 | "Roadmonster"

Lowe, London: "Every little helps."

"United Flags"

"Flags" campaign for Grande Reportagem magazine (Portugal) is counting up the awards in terms of creativity recognition.

Congratulations to João Roque and Icaro Dória. Curiously Icaro (copy) who's now currently in Brazil (after working in Portugal for the last 3 years in agencies such as Leo Burnett, TBWA and FCB) spoke recently about the campaign concept and some of the myths surrounding it.

[Via: Ad-Rag]

DDB London: "King Kong"

Voyerism

The 7th Festival of the Creative Club of Portugal ended last saturday.

Neil French (WPP), Jureeporn Thaidumrong (former Saatchi & Saatchi, Bangkok), Hideki Inaba (Japanese designer) and Piyushi Pandey (Ogilvy India) were all here in Lisbon.

Great event, great initiative. Congrats to the organization that made it all possible.











[Via: A Oriente Tudo de Novo]

FCB, Lisbon: "The other side"

"The other side" campaign from FCB, Lisbon for the PlayStation Magazine.

"Ladies look at Raul"

"Atlas" from the Leith Agency for Irn-Bru.

[Via: Boards Magazine]

DDB London: "VW Polo"

A unique and original approach on how to communicate the VW Polo's cooler air conditioned benefit.

180 Amsterdam: "Adidas F50"

TBWA\France: "Live long enough"

"Live long enough to find the right one"
Excellent (me think) this 3:37 animated spot from TBWA\France for the AIDS prevention cause.

[Via: Boards Magazine]

Vespinggg around

Being an avid fan and a proud owner of a Vespa (image above), I couldn't help noticing a recent article published by the NY Times, Get Your Motor Buzzin' about the increasing popularity of these scooters in New York. Scooterama all the way, that's what I say!!

[Via: Brand Noise | PSFK]

Leo Burnett, Lisboa: "Heinz Hot"

Co-Branding

How to make a brand grow or become more appealing to a certain niche of consumers?
Answer: get a "contextualized partnership" with another brand and capitalize in the name, reputation and products of both.

"Co-branding" is not new, but currently the list of brands coupling seems endless: Fred Perry + Comme Des Garçons; Puma + Phillipe Starck; Adidas + Yohji Yamamoto; Motorola + Phat Farm; Mini + Puma; Adidas + Good Year; Phillips + Nivea; iPod+ BMW ...

DC Shoes and "The Spotted Pig", a gastro pub from NY (whose owners are Bono, Jay-Z and Mario Batali) seems to be the most recent co-branding partnership.

[Via: Fader]