Branding authority Superbrands has unveiled its latest annual 'Cool Brandleaders' book this week, and Selfridges was named UK's coolest brand
[Links: Campaign | Scotsman ]
Brands were ranked by category. Here's a small sample:
COOL FASHION: Diesel 36% | Agent Provocateur 24% | Chanel 15% | Puma 8%
COOL DRINKS: Stella Artois 19% | Stolichnaya vodka 18% | Guinness 17% | Budweiser Budvar 15%
COOL TECHNOLOGY: Bose 28% | Nokia 22% | Denon 12% | Sony Ericsson 11%
No comments:
Post a Comment