"Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”-- Charles F. Kettering in “Keep the Consumer Dissatisfied”
"Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”
"The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made."
"Google users now conduct more than 115 billion searches a month, creating personal search histories that determine the customized ads that Google’s algorithms serve them. As a result, Google’s ad revenues now surpass those of all U.S. print publications combined."
“For millennial customers it’s beyond comprehension that’s there’s something available in a physical store that’s not available online. They just don’t get it. It’s like an artist who releases an album but they cannot download it from iTunes.”
"Brands have two rules - persuading outsiders to buy and persuading insiders to believe."
"Bouquets of hashtags are the modern way to express grief."
“People shop online to realize ambitions conceived in the off-line world.”
"Marketing goals are, in a word, romantic. (...) If we crave loyalty, marketers put on a loyalty program. To reposition a brand, they say, “For young people.” To appear proactive, they intone, “Added values.”. Who sets these improbable objectives? Marketers do."
"Facebook will become the phone directory for the planet. Young users will to go to Facebook as the place where they communicate with their families, and as the site where they search for someone. Then users will move that relationship to a smaller online community, such as a microblog." - Jeffrey I. Cole