December 09, 2013

"Belgian mountains"



"In Belgium we don’t need mountains to win a medal".

November 21, 2013

November 19, 2013

Coke Zero "Sweater generator"















Create your "snow-cobra" sweater here.

November 15, 2013

"Catleidoscope"


The web wouldn't survive without them.














"Catleidoscope"

November 14, 2013

November 12, 2013

Eurostar 'Maybe Paris'

November 11, 2013

"Food for thought"

"Children will be creators, not just users, of technology. They will remix and code the games they want to play, make platforms for kids like them and share their creations with the world. Every child will see the world through the lens of creation, not through the lens of consumption."
 -- Zach Sims

"Families made us human"













"The evolution of human culture can be explained, not by the size of our brains, but by the quality of our relationships."

via aeon magazine

November 08, 2013

"Crashed"

October 30, 2013

"Perfect Day"



Client: PlayStation 4
Agency: BBH

October 14, 2013

October 11, 2013

"Food for thought"

"I should mention that there are two sorts of clients: those who are already big and rich and those who would dearly love to be big and rich. Those who are already rich, will, on the whole, put out duller advertising than those who merely want to be rich or richer."
  -- Howard Gossage, "Roughly, Is There Any Hope for Advertising?", 1967

"IKEA or Death?"



IKEA furniture or Death Metal band?
Test your knowledge here.

October 10, 2013

"MADE FROM COOL"

October 01, 2013

"Food for thought"

"Engagement is really about Actions, Reactions and Transactions."
 -- Brian Solis

September 27, 2013

September 25, 2013

"Hands On Search"

September 23, 2013

"Click, Baby, Click!"




Client: Adobe
Agency: Goodby, Silverstein & Partners

September 20, 2013

"Gillette Training Tracks"

September 18, 2013

IKEA "Basta poco"

"Inside CHANEL"

September 10, 2013

"Power ... from a less obvious place"



Client: Audi
Agency: BBH, London

September 02, 2013

"Now you know"























Client: Science World
Agency: Rethink, Canada

August 28, 2013

August 27, 2013

Milka "Last square"

"Food for thought"

"No rational argument will have a rational effect on a man who does not want to adopt a rational attitude.” - Karl Popper

MINI Roller Coaster

August 22, 2013

Selfies and vanity















"Teen robbers take selfie before committing crime"

As Zygmunt Bauman pointed out, we live (literally)
 in a "Confessional Society".


Nike "Possibilities"

August 21, 2013

"If you can't play, manage"
























Client: The Sun "Dream Team" fantasy football
Agency: Grey, London

August 20, 2013

McDonald's "Happy Table"

August 14, 2013

"Shouldn't your run be this much fun?"



































Client: Guardian
Agency: BBH

August 07, 2013

"Food for thought"

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." - Alvin Toffler

"Retrogenese "