"Food for thought"

"I should mention that there are two sorts of clients: those who are already big and rich and those who would dearly love to be big and rich. Those who are already rich, will, on the whole, put out duller advertising than those who merely want to be rich or richer."
  -- Howard Gossage, "Roughly, Is There Any Hope for Advertising?", 1967

"IKEA or Death?"

IKEA furniture or Death Metal band?
Test your knowledge here.

"MADE FROM COOL"

"Food for thought"

"Engagement is really about Actions, Reactions and Transactions."
 -- Brian Solis

"Cornetto Love Plane"

"Hands On Search"

"Click, Baby, Click!"

Client: Adobe
Agency: Goodby, Silverstein & Partners

"Gillette Training Tracks"

IKEA "Basta poco"

"Inside CHANEL"

"Power ... from a less obvious place"

Client: Audi
Agency: BBH, London

"Now you know"

Client: Science World
Agency: Rethink, Canada

"Climate Name Change"

Milka "Last square"

"Food for thought"

"No rational argument will have a rational effect on a man who does not want to adopt a rational attitude.” - Karl Popper

MINI Roller Coaster

Selfies and vanity

"Teen robbers take selfie before committing crime"

As Zygmunt Bauman pointed out, we live (literally)
 in a "Confessional Society".

Nike "Possibilities"

"If you can't play, manage"

Client: The Sun "Dream Team" fantasy football
Agency: Grey, London

McDonald's "Happy Table"

"Shouldn't your run be this much fun?"

Client: Guardian
Agency: BBH

"Food for thought"

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." - Alvin Toffler

"Retrogenese "

"End Marmite Neglect"

"Click farms"

"How low-paid workers at 'click farms' create appearance of online popularity"

Investigation finds fake Facebook 'likes' and Twitter followers could be misleading consumers.

via The Guardian

Tesco "Love Every Mouthful"

McLuhan dixit

"Gutenberg made everyone a reader.
Xerox makes everyone a publisher."
- Marshall McLuhan (1975)

McDonald's "Line up"

"Fliike - the Facebook Fan Counter"

Source

Honda "Hands"

Cliente: Honda
Agência: W+K, London

"If Money Doesn’t Make You Happy ..."

"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right" 

Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.

Source: Journal of Consumer Psychology (2011)

Smart Fortwo "Off road"

"Celeb Grammar Cops"

"Overheard in Cannes"

"For James"

"Food for thought"

"There is no such thing as invention. Just environments where people can make discoveries."
 - David Galbraith

IBM "Smarter Cities"

McDonald's "Parallel Lives"

Client: McDonald's
Agency: Leo Burnett, London

"Food for thought"

“If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” - Warren Buffet

Hellmann's "Food Slot"

Client: Hellmann's
Agency: Ogilvy, S. Paulo