September 20, 2013

"Gillette Training Tracks"

September 18, 2013

IKEA "Basta poco"

"Inside CHANEL"

September 10, 2013

"Power ... from a less obvious place"



Client: Audi
Agency: BBH, London

September 02, 2013

"Now you know"























Client: Science World
Agency: Rethink, Canada

August 28, 2013

August 27, 2013

Milka "Last square"

"Food for thought"

"No rational argument will have a rational effect on a man who does not want to adopt a rational attitude.” - Karl Popper

MINI Roller Coaster

August 22, 2013

Selfies and vanity















"Teen robbers take selfie before committing crime"

As Zygmunt Bauman pointed out, we live (literally)
 in a "Confessional Society".


Nike "Possibilities"

August 21, 2013

"If you can't play, manage"
























Client: The Sun "Dream Team" fantasy football
Agency: Grey, London

August 20, 2013

McDonald's "Happy Table"

August 14, 2013

"Shouldn't your run be this much fun?"



































Client: Guardian
Agency: BBH

August 07, 2013

"Food for thought"

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." - Alvin Toffler

"Retrogenese "

August 05, 2013

"Click farms"













"How low-paid workers at 'click farms' create appearance of online popularity"

Investigation finds fake Facebook 'likes' and Twitter followers could be misleading consumers.

via The Guardian

August 01, 2013

Tesco "Love Every Mouthful"

July 29, 2013

McLuhan dixit


"Gutenberg made everyone a reader.
Xerox makes everyone a publisher."
- Marshall McLuhan (1975)

July 10, 2013

McDonald's "Line up"






July 08, 2013

July 04, 2013

Honda "Hands"



Cliente: Honda
Agência: W+K, London

July 02, 2013

"If Money Doesn’t Make You Happy ..."

















"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right" 

Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.

Source: Journal of Consumer Psychology (2011)

June 25, 2013

Smart Fortwo "Off road"

June 24, 2013

"Celeb Grammar Cops"

"Overheard in Cannes"

June 20, 2013

"For James"

June 19, 2013

"Food for thought"

"There is no such thing as invention. Just environments where people can make discoveries."
 - David Galbraith

June 06, 2013

IBM "Smarter Cities"

June 05, 2013

McDonald's "Parallel Lives"



Client: McDonald's
Agency: Leo Burnett, London

"Food for thought"

“If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” - Warren Buffet

Hellmann's "Food Slot"



Client: Hellmann's
Agency: Ogilvy, S. Paulo

May 27, 2013

"Bananarango"


Client: Philips Walita Avance
Agency: Ogilvy, S. Paulo

May 10, 2013

"Social media campaigns need objectives"


"In terms of objectives – clients are often going back to the sort of core business drivers that all marketing should be measured against – sales, reduced customer service costs and more, with the reassurance that these too can now be measured. There’s a general sense of decisiveness – less of the testing, trying out, growing Facebook fan numbers for no good reason – and more real plans to make social work the way it should. Tactical campaigns are still happening, of course – but they are increasingly framed by a larger strategy. The idea that content is king (that hackneyed phrase) is being replaced by the idea that content can only be important if you have a plan behind it."

 Source

May 09, 2013

"Food for thought"

"The future will see consumers move between anywhere convenience and only-here experiences." - Doug Stephens

May 07, 2013

May 06, 2013

"Immortal Fans"

May 03, 2013

"How to help children"

"Food for thought"

"I am a rationalist. I like to have some intellectual justification for my intuitions."
 - G.K. Chesterton, "Orthodoxy" (1908)