April 18, 2013
April 16, 2013
April 09, 2013
April 05, 2013
"Food for thought"
"I've spent my life dealing with people who've got all the data in the world and yet they can't invent anything."
- John Hegarty
March 21, 2013
March 19, 2013
"Food for thought"
"We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions. Unilever’s Axe, for instance asked: ‘Young man, do you want to get laid?’"-- Adam Morgan
March 11, 2013
March 05, 2013
March 04, 2013
February 28, 2013
February 27, 2013
February 16, 2013
February 15, 2013
February 05, 2013
February 01, 2013
January 25, 2013
January 16, 2013
"Two girls and a puppy"
Authenticity pays off.
More than one million likes in the pic and 151k likes in the page in less than 24h.
https://www.facebook.com/Twogirlsandapuppy
Social significance
You don't buy Vuitton, you buy social membership.
"Consumerist capitalism is not materialistic, but semiotic." - Geoffrey Miller
"Consumerist capitalism is not materialistic, but semiotic." - Geoffrey Miller
January 15, 2013
January 10, 2013
January 08, 2013
January 02, 2013
December 20, 2012
"Food for thought"
"Welcome to the future: you can make your air conditioner talk to your toaster, but you can’t make your Instagram photos show up on Twitter, or your iPhone work natively with Google Maps."-- John Pavlus, MIT Technology Review
December 19, 2012
December 13, 2012
December 12, 2012
December 07, 2012
December 06, 2012
December 05, 2012
December 04, 2012
December 03, 2012
"Food for thought"
"However beautiful the strategy, you should occasionally look at the results."
- Winston Churchill
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