February 05, 2013
February 01, 2013
January 25, 2013
January 16, 2013
"Two girls and a puppy"
Authenticity pays off.
More than one million likes in the pic and 151k likes in the page in less than 24h.
https://www.facebook.com/Twogirlsandapuppy
Social significance
You don't buy Vuitton, you buy social membership.
"Consumerist capitalism is not materialistic, but semiotic." - Geoffrey Miller
"Consumerist capitalism is not materialistic, but semiotic." - Geoffrey Miller
January 15, 2013
January 10, 2013
January 08, 2013
January 02, 2013
December 20, 2012
"Food for thought"
"Welcome to the future: you can make your air conditioner talk to your toaster, but you can’t make your Instagram photos show up on Twitter, or your iPhone work natively with Google Maps."-- John Pavlus, MIT Technology Review
December 19, 2012
December 13, 2012
December 12, 2012
December 07, 2012
December 06, 2012
December 05, 2012
December 04, 2012
December 03, 2012
November 28, 2012
"Food for thought"
"In a world of information flux, it isn't what you know that counts - it is how efficiently you can refresh."-- David A. Shaywitz
November 22, 2012
November 21, 2012
November 19, 2012
"The new audiences"
"Lean-forward" audiences:
Watch TV with laptop, iPad or smartphone in hand.
"Lean-back" audiences:
Watch TV in the couch with the zapper in hand.
Watch TV in the couch with the zapper in hand.
Labels:
Insights and Observations,
Screen Society,
Social TV
November 15, 2012
November 14, 2012
November 12, 2012
Lessons in "nation-branding"
"Little countries think of big countries all the time, but big countries don't think about little countries."
-- Wally Olins
Labels:
Brand Provenance,
Branding,
Food for thought
November 06, 2012
"Xmas doesn't happen by magic"
"Behind every great Christmas there’s mum"
Client: Asda
Agency: Saatchi & Saatchi
November 03, 2012
November 02, 2012
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