February 05, 2013

February 01, 2013

"Come to Romania"





January 25, 2013

LOTTO "Football Wife"

"Lotto millionaires are not like ordinary millionaires."

January 16, 2013

"Two girls and a puppy"
















Authenticity pays off.
More than one million likes in the pic and 151k likes in the page in less than 24h.

https://www.facebook.com/Twogirlsandapuppy

Social significance

You don't buy Vuitton, you buy social membership.

















 "Consumerist capitalism is not materialistic, but semiotic." - Geoffrey Miller

January 15, 2013

January 10, 2013

"Next generation"



Client: Land Rover, UK
Agency: RKCR/Y&R

January 08, 2013

"No Noise at Selfridges"

Direct TV "Genie"



Client: Direct TV 
Agency: Grey, NY

January 02, 2013

December 20, 2012

"Food for thought"

"Welcome to the future: you can make your air conditioner talk to your toaster, but you can’t make your Instagram photos show up on Twitter, or your iPhone work natively with Google Maps."

 -- John Pavlus, MIT Technology Review

December 13, 2012

December 12, 2012

"Until death do us part"


Until death do us part from lintas on Vimeo.

Client: APAV
Agency: Lintas, Portugal

December 07, 2012

"Food for thought"



 "I'm very down to earth, just not this earth."
 - Karl Lagerfeld, on himself

December 06, 2012

"All I want for Xmas"

December 04, 2012

Heineken "Water in Majorca"



Client: Heineken
Agency: Lowe Howard-Spink Marschalk

"Eurobest-isms 2012"

December 03, 2012

"Food for thought"



"However beautiful the strategy, you should occasionally look at the results."
- Winston Churchill

"Men, Women and Airplanes"















Men vs Women: air traveling behavior.

via

November 28, 2012

"Food for thought"

"In a world of information flux, it isn't what you know that counts - it is how efficiently you can refresh."
-- David A. Shaywitz

"Cartier's Interactive Window"



Perhaps the only chance you'll have in your lifetime to open a Cartier box.

[Zigelbaum + Coelho]

November 22, 2012

"Food for thought"

"You’re only as young as the last time you changed your mind."
-- Tim Leary

IKEA: spoons, pans and mobs



Client: IKEA
Agency: Forsman & Bodenfors

November 21, 2012

"Exigez le Slip Français"



Client: le Slip Français
Agency: BETC Paris

"100 Visual Ideas, 1000 Great Ads"
































"100 Visual Ideas, 1000 Great Ads" - Joe La Pompe

"Food for thought"

"I am not scared of failure, I am scared of repetition."
 -- David Droga

November 19, 2012

"The new audiences"




















"Lean-forward" audiences:
Watch TV with laptop, iPad or smartphone in hand.
"Lean-back" audiences:
Watch TV in the couch with the zapper in hand. 

"For Your Christmas"



Client: Morrisons
Agency: DLKW Lowe

November 15, 2012

"Donation Box APP"



Client: Salvation Army
Agency: Miami Ad School

November 14, 2012

"Food for thought"

"I feel that luck is preparation meeting opportunity."
 -- Oprah Winfrey

Lessons in reverse psychology
















Sir Ernest Shackleton's newspaper ad (1914).

November 12, 2012

"The Journey"



Client: John lewis
Agency: Adam&Eve/DDB, London

Lessons in "nation-branding"















"Little countries think of big countries all the time, but big countries don't think about little countries."
 -- Wally Olins

November 06, 2012

"Xmas doesn't happen by magic"




"Behind every great Christmas there’s mum"

Client: Asda
Agency: Saatchi & Saatchi

November 03, 2012

"Back to the good old days"



















Client: Gorila chewing gum
Agency: BAR, Lisbon

A letter from Hemingway





















A letter from Ernest Hemingway to F. Scott Fitzgerald.

via

November 02, 2012

"When This Meets That"


client: Fuze Tea
Agency: Wieden + Kennedy, London