"You’re only as young as the last time you changed your mind."-- Tim Leary
November 22, 2012
November 21, 2012
November 19, 2012
"The new audiences"
"Lean-forward" audiences:
Watch TV with laptop, iPad or smartphone in hand.
"Lean-back" audiences:
Watch TV in the couch with the zapper in hand.
Watch TV in the couch with the zapper in hand.
November 15, 2012
November 14, 2012
November 12, 2012
Lessons in "nation-branding"
"Little countries think of big countries all the time, but big countries don't think about little countries."
-- Wally Olins
November 06, 2012
"Xmas doesn't happen by magic"
"Behind every great Christmas there’s mum"
Client: Asda
Agency: Saatchi & Saatchi
November 03, 2012
November 02, 2012
October 31, 2012
October 30, 2012
"How to Plan a Funeral"
"How to Plan a Funeral" - A useful guide courtesy of TAC - Transport Accident Commission from Australia.
October 26, 2012
October 24, 2012
October 22, 2012
"Food for thought"
"In today's world, creativity is the only sane strategy."-- Robert Jones, Wolff Olins
October 19, 2012
October 17, 2012
"Food for thought"
"All desires that exceed our basic biological needs are determined by culture. We want to live as if we were actors portraying ourselves."-- Tomas Sedlacek
October 10, 2012
September 26, 2012
September 25, 2012
September 21, 2012
September 19, 2012
September 18, 2012
September 15, 2012
September 14, 2012
September 11, 2012
September 07, 2012
September 04, 2012
"The New Multi-screen World"
"How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action?"
- Gai Pham, Google mobile ads marketing
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