Lessons in reverse psychology

Sir Ernest Shackleton's newspaper ad (1914).

"The Journey"

Client: John lewis

Agency: Adam&Eve/DDB, London

Lessons in "nation-branding"

"Little countries think of big countries all the time, but big countries don't think about little countries."
 -- Wally Olins

"Xmas doesn't happen by magic"

"Behind every great Christmas there’s mum"

Client: Asda
Agency: Saatchi & Saatchi

"Back to the good old days"

Client: Gorila chewing gum
Agency: BAR, Lisbon

A letter from Hemingway

A letter from Ernest Hemingway to F. Scott Fitzgerald.

via

"When This Meets That"

client: Fuze Tea
Agency: Wieden + Kennedy, London

"Ready when you're not"

Client: ALDI
Agency: BMF Australia

"How to Plan a Funeral"

"How to Plan a Funeral" - A useful guide courtesy of TAC - Transport Accident Commission from Australia.

"Social chocolate"

@knockknock

"Wanted by Police"

A "different" way of using Pinterest.

"Food for thought"

"In today's world, creativity is the only sane strategy."
 -- Robert Jones, Wolff Olins

"Unlock the 007 in you"

"Blondes have more fun"

Vintage ad photographed by Richard Avedon for Lady Clairol.

"Cathy Mills and 34 others were here"

"Books worth reading"

Toyota "Feels good inside"

"Food for thought"

"All desires that exceed our basic biological needs are determined by culture. We want to live as if we were actors portraying ourselves."
-- Tomas Sedlacek

Lexus "CinePrint"

"Amazing mind reader"

Client: Febelfin
Agency: Duval Guillaume

Kellogg's "Tweet shop"

Willow "Sweater"

Willow - Sweater from Filip Sterckx on Vimeo.

"Banana" Sagmeister

 via

"UNEMPLOYEE OF THE YEAR"

Client: Benetton
Agency: 72andSunny

Sainsbury's "Kite"

Client: Sainsbury's
Agency: AMV, London

"Death of the Gay Cliche!"

Client: Queer Lisboa film festival
Agency: Fuel, Lisbon

Midttrafik 'The Bus'

Just a Danish ad for public transportation ...

 

"Smart Fortwo, Skate Fortwo"

"Feeling machines"

Keep playing

"The New Multi-screen World"

"How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action?"

- Gai Pham, Google mobile ads marketing

via

BUDWEISER "Budclock"

Client: Ambev Ecuador
Agency: Rivas Herrera Y&R Ecuador

"Food for thought"

“Make your interactions with people transformational, not just transactional.”
  -- Patti Smith

Old Spice "Muscle Music"

Old Spice Muscle Music from Terry Crews on Vimeo.

"Fame is perception"

Fame is perception. Perception is everything.h

"Making money is hard

"Making money is hard. 
But putting it in the right place doesn't have to be."



Client: CO-OP Financial Services
Agency: O'Leary and Partners

No more empty fridge when flying

"Tesco have today launched an interactive virtual grocery store at Gatwick Airport to help holidaymakers shop for their return using their smartphones."

"Food for thought"

"The omnipresence of social media tools with the capability to provide us with constant feedback has created a need, or even an addiction to validation. When we are not on the receiving end of likes, retweets and tags, we begin to doubt ourselves and our identities."
-- Nora Feichtmeir, Cultural Capital

"Disasterland"

 Rodolfo Loaiza's "Disasterland"

"Couch potatoe-ing"