
"Wolff Olins responds to Mary Meeker's 2012 internet report".

"If by intellectual you mean somebody who works only with his head and not with his hands, then the bank clerk is an intellectual and Michelangelo is not." -- Umberto eco
"Johnnie Walker must make great whisky, and Starbucks must make a great cup of coffee and Apple must make great devices … but if that is their only aspiration, they will not attract talent and innovate in ways that make life better for the people they serve. Without an ideal to guide an organization, people lose their passion to create and do meaningful work."
"There are no brands in low-involvement categories, only marketers who have a low involvement with their brands."
"These new generation of consumers are not going to seat there and accept the products, accept the messaging - they want to be part of the action. And clients if they're smart, will realize they're not the president of the communication system."
-- Dan Wieden, W+K
"The art of storytelling through film is so important of our industry. I hope that guys coming into advertising don’t get lost in “hey, look at my Facebook/Twitter connected gismo” type ideas."
"On Facebook we’re all flâneurs, simultaneously watching and being watched. But we don’t exactly know who is doing the watching and how much watching they’re doing or to what end."