Because swapping is the new shopping: Caliroots sneaker swap.
March 10, 2009
March 09, 2009
March 06, 2009
March 05, 2009
"Trading down"
"For Generation Y [those born after 1978], the crisis has hit harder than September 11. This is the first financial trauma of their lives, and they have been led to believe that access to capital and spending is limitless. Many of them are just completely over their heads. They have no idea of budgeting."
- Paco Underhill in "The Shopper of Tomorrow: Trading Down"
- Paco Underhill in "The Shopper of Tomorrow: Trading Down"
March 03, 2009
"Food for thought"
"In good times, people want to advertise; in bad times they have to."-- Bruce Barton (the second "B" of BBDO)
February 26, 2009
The mass market race
How many years did it take for some of last century's innovations and present ones, to be adopted by 150 million users?
A:
38 years for TV, 14 for cellphone, 7 for the iPod and 5 for Facebook.
[Via: The Trend Watch]
"Food for thought"
"Creative people have 50 per cent more mating success than non-creative people, which explains my three wives. Why do pop musicians and artists have all this mating success? It’s because on an unconscious level their peacock’s tail is on display.”-- Robin Wight, The Engine Group
February 25, 2009
February 20, 2009
February 19, 2009
"Food for thought"
"In modern times, there is nothing which more exactly defines social differences than personal taste, whether in food or music or wallpaper or the choice of children’s names. The choices that people make in these areas of life may seem spontaneous and genuine, but, without any apparent pressure or coercion, they usually conform to class lines."-- Keith Thomas, "To Buy or Not to Buy: The Origins of Good Taste"
February 18, 2009
February 13, 2009
February 12, 2009
February 06, 2009
"Food for thought"
"When we look inside ourselves, there's nothing there. Identity is constructed - not found. Identity is created by feedback."
-- Norbert Bolz, TU Berlin 2008
-- Norbert Bolz, TU Berlin 2008
February 04, 2009
February 03, 2009
January 30, 2009
"Food for thought"
"My biggest competitor today is a person with an idea."-- Nabi SakkabHead, Procter & Gamble
January 29, 2009
January 28, 2009
January 27, 2009
Let it out
Last weekend I noted that the majority of the people coming out from the cinema, after they've been watching "The Curious Case of Benjamin Button", were all sobbing or had red eyes.
It occured to me this: what if Kleenex distributed packs of tissues to them outside the cinema? Contextualized marketing!?
It occured to me this: what if Kleenex distributed packs of tissues to them outside the cinema? Contextualized marketing!?
January 26, 2009
January 24, 2009
January 23, 2009
January 22, 2009
January 19, 2009
"Food for thought"
"We're not an ad agency, and I don't want to be an ad agency. We're a media-arts company that expresses brands through many forms. It shouldn't be one company does ads, another does PR and another does packaging or architecture."-- Lee Clow, TBWA\
January 15, 2009
January 09, 2009
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