February 03, 2009
January 30, 2009
"Food for thought"
"My biggest competitor today is a person with an idea."-- Nabi SakkabHead, Procter & Gamble
January 29, 2009
January 28, 2009
January 27, 2009
Let it out
Last weekend I noted that the majority of the people coming out from the cinema, after they've been watching "The Curious Case of Benjamin Button", were all sobbing or had red eyes.
It occured to me this: what if Kleenex distributed packs of tissues to them outside the cinema? Contextualized marketing!?
It occured to me this: what if Kleenex distributed packs of tissues to them outside the cinema? Contextualized marketing!?
January 26, 2009
January 24, 2009
January 23, 2009
January 22, 2009
January 19, 2009
"Food for thought"
"We're not an ad agency, and I don't want to be an ad agency. We're a media-arts company that expresses brands through many forms. It shouldn't be one company does ads, another does PR and another does packaging or architecture."-- Lee Clow, TBWA\
January 15, 2009
January 09, 2009
"Food for thought"
"Our schools are not teaching what it means to live and work in a knowledge society, but popular culture maybe doing so."-- Henry Jenkins, "Convergence Culture"
January 06, 2009
January 02, 2009
December 23, 2008
Luxury brands

"A leading luxury brand understands that it is an icon. It stands beyond its competitors and transcends categories by creating a clear space around itself that makes substitution an unacceptable compromise."
[Via: Interbrand "2008 Leading Luxury Brands"]
December 22, 2008
December 18, 2008
December 16, 2008
December 15, 2008
"Fod for thought"
"The abiliy to distil complex business propositions and product benefits into a simple, singular thought provides a genuine competitive advantage during troubled and bewildering times. People will inevitably look to brands to act as a kind of filter or navigation tool, so now is the time to commit to marketing ideas that genuinely connec and spark enduring conversations"-- Paul Kemp-Robertson, Contagious Magazine
Subscribe to:
Posts (Atom)















